Tommy launches footwear in India

Tommy Hilfiger unveiled its spring/summer footwear collection in Mumbai.

Tommy Hilfiger has established itself as a leader in international lifestyle brand category in India with apparel and other related categories, and now it extends the product portfolio with a line of footwear for both men and women.The new range of footwear from Tommy Hilfiger is a cool range imported for this spring/ summer season. It complements the brands wide portfolio of ‘Classic American Cool’ lifestyle products in India. This new addition will be available at all its exclusive brand stores and select departments of Shoppers Stop, Lifestyle and Kapsons amongst others, taking its presence to over 100 doors in the initial phase. There are two distinct footwear lines in the collection, namely Sportswear - catering to a distinct clientele that seeks a quirky and fun look and Denim - for the edgy fashion forward youth.

The Sportswear line continues the overall flavor of peppy with leather, suede, canvas and PU styled in low cut to high ankle shoes. While boat shoes, loafers and slip-ons bring in the relaxed feel, the sneakers lend the sporty look. Colors and patterns are inherent to Tommy and hence reds oranges and multicolor plaids and floral provide the relief and distinction. Denim on the other hand combines washed out looking textiles, brushed effects and leather with dip-dyed funky color-ways and trendy acid-washed denims. From ballerinas in prints galore and lace up’s in pop colors, to clog-inspired leather heels for women, to  rare mix of rock ‘n’ roll meeting chic; with the incorporation of easy to wear slip-ons in pastel palettes to flip flops in bright vivid seaside freshness for men.

The brand was launched in 2004 by the Murjani Group.  Now its retailed by the Arvind Murjani Brands, a joint venture between the Murjani Group and Arvind Brands. The brand is available in over 1000 select points of sale covering over 98 cities across the country and, is known as the leading international lifestyle brand present in the country. Tommy Hilfiger has been a pioneer in India, bringing international concepts into the country ahead of its competitors.