Top designers, big brands a click away

The fashion conscious Indian has a good reason to smile

these days as www.99labels.com an exclusive online fashion store is helping them shop from their home. The website organizes private online event-based sales of well-established luxury and premium brands. The portal is a members-only retail store and is new to India. Luxury brands channel merchandise through the portal. Top designers like Ritu Kumar and Rina Dhaka, international brands like Guess, Esprit, Police etc, have their products and accessories listed on the website. More than apparel, it’s the accessories that are preferred by portal members.

Many people are buying stuff as a gift option, since the site offers great discounts. The e-retailers have detailed product descriptions with relevant images, in addition to flexible payment options like cash on delivery, net banking and credit card. The site has about 30,000 members but what matters is the number of customers who make multiple order bookings and there are quite a few of these.

The portal was conceptualized in May 2009 and went live in December last year. Its success is a blow to the prevailing opinion that people in India are wary of online transactions and prefer hands-on shopping, where they get the touch and feel experience. It has proved that if given the right products and an easy and convenient navigation, people would gladly buy online.