Troy Costa launches first flagship store

With growing demand and recognition for his designer collection,

fashion designer Troy Costa has planned his first flagship store at Bandra in Mumbai. For seven years, he was retailing his collections from hi-end stores. In 2003, he launched his label `Helen of Troy`. The designer has been a known name in the Bollywood circuit and has dressed up style icons like Hrithik Roshan, Abhay Deol, Imran Khan, Shah Rukh Khan, Saif Ali Khan, Farhan Akhtar and John Abraham.

Considered as the hub for fashion lovers and Bollywood personalities, the Bandra store has a retail area, made to measure studio and an outdoor cafe. It features a mix of both men’s and women’s wear including gowns, suits, trousers and made-to-measure suits. While the men’s wear line has already been launched women’s wear will be put on display from next month.

Costa’s men’s wear label is focussed on modern masculinity and flattering functionality and the clothes depict a style that represents details and quality. The designer also loves creating women’s wear since he feels that women helped create the world, and his clothes for them reflect their strength and energy and their individuality.