TT Garments associates with Bollywood flick, R....Rajkumar

The Rs 500 crores TT group has teamed up with

Bollywood film ‘R....Rajkumar’ starring Shahid Kapoor and Sonakshi Sinha. This tie up is for the innerwear/casualwear category, in which brand TT is a prominent player for the last 65 years.

Commenting on the association, Managing Director, Sanjay K Jain says, “The company is in the process of revitalizing its brand to match with its current product range and stay updated with times. TT has been typically known as a men’s innerwear brand. However over the years the product range has diversified to cover the entire range of inner and casual wear for men, women and children.”
He further added that the aim is to reach out to the rural masses and expand its network in the high growth areas of India. This movie is centered around life there and is expected to match the aspirations and likes of the masses of India. It would provide the brand with a direct connect to rural and semi-urban India.

The brand now plans to go overseas to the Middle East and Africa and a modest start has been made. A lot of emphasis is also being paid to online shopping and exclusive TT shops. Recently it was also awarded the ‘Master Brand’ status by CMO Council, USA.