UK’s Blue Saint enters India through Jabong

After partnering with UK’s women’s wear brands Miss Selfridge and Dorothy Perkins, leading online fashion company Jabong has now tied

up with Blue Saint, a hip British men’s wear brand. The brand will launch a collection that includes fine fitted chinos in more than 51 shades for 16 to 24 year olds. The shades vary from blue, browns, khaki to yellow and red. And the platform would also offer style tips on what to pair the coloured chinos with. The brand took cue from grunge, punk, and indie styles. Hence, by the choice of colours, prints and even fabrics, they captured the spirit of youth in its collection.

Jabong is eyeing more such tie-ups with global brands and designers in future. The platform also partnered with Lakme Fashion Week to promote budding talent and select merchandise was retailed through the e-tailer. Having launched brands like Spanish casual wear brand Desigual and Italian clothing and shoe brand Geox, Jabong wants to create a niche in the online fashion space.