UK’s Burton debuts in India through Jabong

Jabong, India’s leading online fashion destination, has added UK’s high-street iconic brand Burton to its portfolio. The

brand offers men’s clothing, including casual clothing, hoodies, suits, shirts, jackets as well as gifts for men. Burton Menswear London has unveiled its Autumn/Winter 2014 collection on Jabong with 175 options, this month onward.

Burton Menswear London is all about British style. Calling the customer ‘Easy Fashion Bloke’, Burton targets men in the age-group 18-35 years. The A/W ’14 range works around three major stories covering all styles, from everyday looks to classic tailoring. The formal pieces are a mix of herringbone fabrics in a rich colour palette of navy, emerald and berry. The casual looks are play on prints and pattern in charcoal, merlot and sky blue with accents of cobalt and saffron.

Established in 1904 by Montague Burton, Burton Menswear London is part of the Arcadia Group owned by Philip Green. Burton was originally founded under the name The Cross-Tailoring Company. It quickly became popular and expanded into hundreds of outlets and factories across the United Kingdom.

Though Jabong was planning to list on a bourse in the US or Europe, it might explore options in India as well. The fashion retailer is putting the processes and systems in place for a listing. Jabong, which started operations in 2012, houses more than 1,000 brands and generates annual sales of 300 million dollars (over Rs 1,800 crores).