UK's Hardy Amies forays into India

Hardy Amies, a Savile Row brand and British-based fashion house specializing in modern men’s luxury ready-to-wear, would

debut in India through an exclusive partnership with The Collective, a Madura Fashion & Lifestyle retail chain. Savile Row will introduce the spring’s collection for men through its Savile Row Made to Measure experience for its patrons in Delhi, Mumbai and Bangalore.

Hardy Amies believed that there is interplay between the generations, between town and country, between heritage and technology, between tailoring and casualwear. He reflects this by making smart, functional men’s wear having a modern and stylish but without being overtly ‘designed’.

The Collective has in the past, partnered with several global design houses and brands including Richard James to bring the made to measure concept to Indian customers. Started in 2008, The Collective stores are large-format multi-brand outlets that retail close to 60 international premium apparel and accessory brands such as Armani, Versace and Alexander McQueen’s fashion label McQ through marketing and distribution pacts.