Universal Music launches music merchandise in India

Leading music label, Universal Music Group has tied up with

Free Authority, the private brand of Bioworld Merchandising India, to launch ‘Bravado’ music merchandise. This includes T-shirts for music fans across the country. Free Authority, incorporated in 2009, has carved a niche in the Indian fashion industry and together with Universal Music Group India, it will help bring authentic music merchandise for the first time to Indian music lovers.

As per Devraj Sanyal, Managing Director Universal Music India & SAARC, “As the leading music business globally, I am very proud to launch another important vertical in our business – merchandising. For fans to have legal availability of merchandise of their favourite stars in all leading retail across India is a very exciting proposition. The Bravado merchandise which has hit the stores countrywide is from the world’s largest music merchandise company and is a global UMI group company. I am sure we will see great traction from today’s youth who is slowly and surely migrating away from pirated products.”

The first line-up includes Linkin Park, The Rolling Stones, Guns N Roses, The Doors, Eminem, Korn and Michael Jackson. The products will soon be available at Lifestyle, Central, Reliance, PlanetM and other leading stores. The music merchandise T-shirts will also be available through online stores like Myntra, and Jabong.