Urbana launches A/W ’12 collection

For the man, who is always discerning in his choice of apparels,

Urbana has come up with a distinctive collection this season. The brand introduces ‘Hall of Whites’ the best range of white shirts this Autumn/Winter. Urbana’s unbeatable range of Durawhites, the Hall of Whites offers worshippers of white myriad choices across the Essentials, Techno-formals and the Masterpiece collections. From fits and fabrics to cuffs and collars, from finishes to special features, every shirt in the Hall of Whites comes with Durawhite finish that keeps a white shirt dazzling white, wash after wash. The collection is priced between Rs 1599 and Rs 3199.

The season also highlights ‘Tuxedos’, ‘Festive Shirts’ and ‘Super Crease trousers’. Living up to the ultimate standards of Urbana perfection, Tuxedos has been perfectly crafted to make evenings special. Festive Shirts come in a range of vibrant colours to add the signature Urbana touch to every special occasion. The ‘Super Crease trousers’ introduced for the first time gain perfect crease control in these contemporarily styled trousers. The trouser collection is priced between Rs 1,799 and Rs 2,999.

The A/W range includes, ‘The Masterpiece range’ that has 100 per cent cotton wrinkle-resist shirts with SSP finish (Super Soft Phase). The in demand ‘Essentials’ range of shirts and trousers offers perfection starting at Rs 1,599. The ‘Technoformals’ range includes the odour and wrinkle resistant shirts, perfect crease control trousers, the wellness shirt, trousers with ZeroCrush and SSP finish, Anti-Spill Shirts, Travel Shirts with cotton lycra. The techno-formal range is priced between Rs 1999 and Rs 2199.