V-Day fever perks up online lingerie sales

Eyeing a huge opportunity, e-platforms are cashing in on the

demand for exclusive collections on special occasions like Valentine’s Day. Apart from chocolates and roses, websites wooed youngsters with offers like seductive lingerie and erotic books. Since shopping online offers the much required privacy to order products like innerwear, condoms or naughty gifts, the e-retailers witnessed high sales volumes on the day.

Snapdeal.com sold products like perfumes, bags, apparel and fashion accessories at affordable prices by maintaining the cost between Rs 799 and Rs 4,500. Indiatimes.com, the internet arm of The Times Group saw its Valentine`s Day gift sales more than double this year. The site offers more than 2,000 personalised gifting options including flowers, chocolates, designer jewelry and apparels.

Another e-commerce platform Excitinglives.com displayed a unique and racy giftables range like glow-in-the-dark lingerie and lingerie made of feathers especially to celebrate the Valentine’s Day excitement. The special collection of ‘naughty’ gifts included erotic games and Kamasutra mugs.