V-Mart bets big on UP

Value retailer V-Mart is bullish on the Uttar Pradesh market, especially the smaller towns in the state.

The retailer says it has received a tremendous response in UP towards the apparel line. Currently, the company has 28 outlets in the state, including Lucknow, Kanpur, Saharanpur, Meerut, Muzaffarnagar, Moradabad, Shahjahanpur and Aligarh. Pan-India, it has 65 stores, which will be ramped up to 100 in the near future. V-Mart is more focused on the northern and western regions of India. It sells clothes, accessories, footwear and more.

V-Mart provides a complete range of products ranging from clothes, accessories and footwear for men, women and kids. It also offers cosmetics, luggage, toys, games, home accessories and furnishing. Moreover, the retailer also provides a wide range of food, non-food and staple items in the Kirana Bazaar section. Established in 2002, as V-Mart Retail the company forayed into the retail sector in October 2003 by opening its maiden showroom in Ahmedabad. In an extremely fashionable and price conscious market, V-Mart has been successful in maintaining the equilibrium between the quality and price successfully and has created a niche for itself.