Van Heusen crosses 200 stores count

Van Heusen has announced that it achieved a significant

milestone in its history by opening six stores in a single day – it now has 200 operating exclusive brand outlets in India. The brand that operates in India under the license from PVH Corp USA, was launched in the year 1990. Since then the brand has been a torchbearer of corporate fashion in the country and has achieved many milestones over last two decades of being in India. The brand that started as an exclusive menswear brand is today a truly lifestyle brand with apparel and accessory products for men, women and youth across occasions like formals, casuals, ceremonial and partywear.

Commenting on this achievement, Vinay Bhopatkar, Brand Head, Van Heusen said, “We are proud to cross this milestone of 200 operating exclusive brand outlets. Our first store came up on MG Road, Bangalore. And our 200th store came up in an equally interesting location at Fort, Mumbai. We launched six stores across India on the same day to cross this interesting milestone. And we are confident about crossing 250 store milestones by next year.”

Bhopatkar also added, “In the last 24 years of being in India, that brand has crossed many milestones. We familiarized Indian professionals to the ready-to-wear category. We introduced colours in the boardrooms way back in 2000 through our Corporate Cocktail range; introduced the country to clubwear through VDOT; and addressed the fashion need of Indian woman with a range that straddles fashion with practicality. The brand has not been mere witness to the retail revolution in India; in fact it has scripted the same in many ways.”