Venus Footarts unveils kids’ SS’14 footwear line

Indian footwear manufacturer and retailer, Venus Footarts has unveiled a

Spring/Summer 2014 collection of kid’s footwear across its India stores. The range boasts of sporty looks at affordable pricing. Company is banking upon the kids’ category to contribute 15 percent of company’s turnover coming financial year.

With designer cartoon series of hawai chappals and sporty sandals having long woven belts for the 3 to 12 years age group, the new collection is colourful and attractive. The company has paid attention to comfort and quality as well while offering funky looks and designs.

Plans are to introduce more products like canvas shoes, PVC and PU injected footwear under this category. With its network of 150 distributors and 15,000 retailers, the company has a presence in all metros and mini-metros of the country. The key strength of the company is its production facility that has a team of nearly 2,000 skilled and unskilled labourers. The state-of-the-art production facility is equipped with world-class technology and injection machinery. Starting operations with just 2,400 pairs in a day, the company has managed to scale up its production capacity to 75,000 pairs per day.