Virtuous Retail introduces lifestyle retail centre

Virtuous Retail launched its flagship lifestyle retail

centre VR Surat in an event held at The Courtyard at 51 Buckingham Gate, London. VR Surat is the first retail lifestyle destination amongst a series of retail developments under the VR umbrella, which are coming up in the Indian cities including Bangalore, Mumbai, Pune, and Kolkata.

The upcoming retail destination is spread across six lakh sq. ft. and Virtuous Retail has already signed Guess, Only, Accessorize, Calvin Klein Jeans, Esprit, Nautica, Reliance Digital, and Shoppers Stop as the tenants. As per Anupam Yog, Marketing Director, Virtuous Retail, “We envision VR Surat to be a focal point for the community where people would congregate for festivals, celebrations and expos. VR Surat is positioned as a community destination where we will institute cultural programmes along with world-class organisations.”

Established in 2007, Virtuous Retail is a retail real estate asset platform sponsored by The Xander Group, with an initial commitment 600 million dollars (above Rs 3,000 crores) in equity. Virtuous Retail is developing a pan-India portfolio of retail, lifestyle and community centres.