Vishal Fashions partners with Bollywood flick 'Holiday'

Vishal Fashions, manufacturer of saris, dress materials and readymade garments, has

collaborated with the latest Bollywood film, ‘Holiday: A Soldier is Never off Duty’ as their fashion partner. The new collection is available at all retail outlets across the country.

Inspired by lead actress Sonakshi Sinha's look in the film, the 'Holiday Collection' is bold, unique and classy having elegant designs, vibrant patterns and bright colours. This is not the first fashion collaboration of Vishal with Bollywood. The brand has earlier been associated with movies like Dabangg 2 , Raanjhanaa , R…Rajkumar and Jai Ho and most recently Two States to name a few.

It has also been associated with leading designers like Manish Malhotra, Neeta Lulla, Vikram Phadnis, Masaba, Falguni & Shane Peacock, Rocky S, Archana Kochhar and Priyadarshini Rao for exclusive collections. Vishal Fashions has also forayed into direct retailing under the brand name ‘Arissa’. Arissa shops have begun operations in Maharashtra, Gujarat and Rajasthan.