W assigns its creative mandate to Focus Circle

Well-known women’s ethnic fashion wear brand ‘W’ from TCNS

Clothing has assigned its creative duties to Focus Circle. The agenda is to create brand and season's campaign, retail communication apart from handling collection-specific announcements and trend news.

The account was won following a multi-agency pitch. Saacthi & Saacthi handled the account prior to the development. Commenting on the deal, Anant Daga, CEO, TCNS Clothing, said, “Focus Circle Brands’ in-depth knowledge about women’s wear market and target consumer, robust experience in media, retail and experiential lifestyle retail has positioned it as our preferred choice. Given the complexities of the retail marketplace and our portfolio of products, it was crucial to select a creative and passionate team to partner in our growth endeavor.”

Added Rahool Talukdar, National Creative Director, Focus Circle Brands, “W is one of the most promising Indian brands which provides contemporary fashion for the urban women. The brand has successfully redefined the traditional Indian outfit according to the sensibilities of modern Indian women.”