W the women’s wear brand to go global

Delhi-based TCNS Clothing Company the makers of the women`s wear brand `W` is exploring opportunities to introduce the label in international markets, besides expanding domestic retail operations. As a part of India expansion, the company plans to set up 100 exclusive `W` stores in the country including tier II and tier III cities by March 2012. Of the 100 new stores planned, about 20 per cent will be company owned.

The group is trying to explore international markets such as UK, the Middle East and the South East Asian countries. The brand `W` offering range of apparel and accessories was launched eight years back and is currently being sold at 60 exclusive stores across 25 cities in India and 500 retail points including shop-in-shops. About half of the existing 60 exclusive stores are owned by the company and rest by franchisees.

The brand grew out of the need of contemporary Indian woman for innovative ready to wear that combine fashion and functionality. With a unique design sensibility, the Indian Salwar-kameez was transformed into its chic and urbane - yet comfortable form. This was the first such attempt at reinventing Indian fashion. W has also added a line up of fusion wear comprising trousers, skirts, tunics, tops and tees along with an exciting winter outer wear line. Today W is the only national brand providing total wardrobe solution under one roof to the modern Indian woman.