Westside collaborates with designer Aneeth Arora

Taking cue from a rising number of online and offline retailers partnering designers to retail

their collections under their own portfolio, retail store chain Westside has collaborated with designer Aneeth Arora. His creations heavy on handcrafted embroidery on woven silk, handlooms will be sold under its premium Indian wear collection called Zuba at Westside.

Arora, a textile graduate from National Institute of Design (NID), Ahmedabad and a fashion graduate from National Institute of Fashion Technology (NIFT), retails his range under the brand Pero. He was one of the designers to get selected from six finalists in the Vogue India Fashion Fund, a global initiative to support emerging fashion designers across 18 countries.

Westside enjoys a presence in more than 46 cities including Ahmedabad, Allahabad, Anand, Aurangabad, Bangalore, Bareilly, Bhopal, Bilaspur, Chandigarh, Chennai, Coimbatore, Dehradun, Delhi-NCR, Goa, Guwahati, Hubli and Hyderabad. It offers a variety of brands like 9 to 9, LOV, NUON and Bombay Paisley for women along with its range of ethnic wear for youth, and the Westside Indian wear. Brands for men include Richmond, Westsport, Ascot, Ascot Sport and NUON. Kids’ wear collection also offers a wide variety.