White goes to The Gallery in Delhi

Owned by Delhi’s well-known fashion curator, Shaan Thadani, White is a multi-brand western

designer wear boutique retailing apparel from Indian and international fashion designers. The first store located in Hauz Khas Village has been a mega success Now White has opened its second outlet in The Gallery, located in Mehrauli area of Delhi. Spread over 1,000 sq. ft. the new store will offer designer women wear while also giving women an exclusive shopping experience with added wardrobe consultancy. The stores are done up entirely in white with wood panels in places, setting off the bright array of dresses on the racks. Thadani is very excited about opening the second for it will help him expand his customer base with exclusive collections by leading Indian and international designers.

White retails an extensive portfolio, ranging from prominent labels like Rajesh Pratap Singh, Gauri & Nainika, Rabani and Rakha, AMPM, Raakesh Agarvwal, Gaurav Gupta, and Anupamaa Dayal to emerging designers like Vizyon, Sunaina Puri, Shrivan Narresh, Kishmish, Nachiket Barve, Prashant Verma, Jatin Varma, Rahul Mishra, Sonali Mansingka and Walnut among others. International brands like 7 For All Mankind also find a home at the store along with internationally renowned resort wear brands like RYGY and Vix. The accessory line at White boasts of St Erasmus for finely crafted handmade jewelry and Taramay shoes for designer footwear among others.

On expansion plans Thadani says one more store outside Delhi is in the pipeline but is slated to open later in the year. No stores outside India for the time being, but, yes they are planning to launch an e-commerce site aimed at fashionistas outside the country.