Wiesner Products forays into India

After the US and China, New York-based Wiesner Products Inc (WPI) has entered India

by setting up its subsidiary to sell a range of consumer items such as footwear, hosiery, accessories, apparel and home goods at retail stores. Wiesner Worldwide Kreations (WWK), the Indian arm of WPI, has already tied up with leading retail stores in the country like Hypercity, Home Centre and Westside and is looking forward to strengthening operations and ties with more such stores in India.

The India office currently has a team of 15 people who are targeting big retail chains along with a large number of distributors. The company has been active in the US for over 40 years now with an annual turnover of around $250 million. It is now looking at offering its international products to consumers in India. Besides selling its products in India, Wiesner is also exploring the local sourcing angle.

Wiesner Products Inc makes and sells branded products, licensed items and private labels. It also holds licenses for merchandise of brands such as Aerosoles, Nickelodeon, MGA, Marvel, The Sharper Image, WWE and Warner Brothers.