Wiesner ties up with Reliance Footprint

Wiesner Worldwide Kreations (WWK), a wholly

-owned subsidiary of Wiesner Products Inc, New York and a leading fashion conglomerate, focused on product variety, brands, licensing and private labels has tied up with Reliance footprint for Airwalk footwear across 80 stores in the country.

As a part of the association, WWK and Reliance Footprint will target the youth and kids’ segment. Fashion forward shoppers can choose from a range of trendy Airwalk footwear especially skateboard shoes that have been launched in India. The new range will only be sold through Reliance Footprints in India.

Reliance Footprint has a countrywide network of exclusive showrooms in more than 103 prime locations across 67 plus cities. It’s designed offer an extensive collection of footwear, accessories and luggage to suit every need.

Commenting on the partnership, Bhavna Jha, VP South East Asia, Wiesner Worldwide Kreations said, “We are delighted to partner with Reliance Footprint and believe that this is an ideal fit for us. Reiterating its focus in excellence yet value for money, WWK understands the Indian market. The consumers are more discerning than ever and are shifting to global brands with international styles. Our partnership will thus strengthen our commitment to win the hearts of people with its world-class collection, style and quality.” Gopalakrishnan Sankar, Chief Executive Officer, Reliance Footprint said, “We are extremely excited by the opportunity to create this partnership. A number of international brands are vying to engage the consumers’ mind with their new offerings and designs. Wiesner Worldwide Kreations has provided a platform to promote the world renowned brand ‘Airwalk’ and we are certain that this new collection and product will be a rage amongst kids and they will love them.”