Wills Lifestyle to expand into Tier II cities

ITC’s brand Wills Lifestyle has inked a tie-up with Franchise India, which would enable it to expand its network into Tier II towns.

ITC is one of the largest corporate houses of India which has diversified into several businesses from FMCG to hotels and apparels. Wills Lifestyle, a leading apparel brand from the group, has been established over 14 years as a chain of exclusive specialty stores providing the Indian consumer a delightful shopping experience through world-class ambience, customer facilitation and clearly differentiated product presentation.

Wills Lifestyle is a premium retail destination which houses three distinct brands: Wills Classic (formal wear), Wills Sport (casual wear) and Wills Clublife (club and party wear). These brands target the young, fashion-conscious Indian male and female shoppers who like to stay at the forefront of international fashion in India.

Wills Classic boasts of distinct and detailing-led styling, sharp cuts, boardroom colours, and elegant fabrics that drape in a crisp and structured manner. Wills Sport has bold styling, an energetic colour palette and worn-in feel fabrics that drape in a relaxed, yet chic manner. Wills Clublife is yet again a sharp brand offer, one that is anchored in flattering and accentuating style silhouettes, evocative color palette and opulent fabrics with embellishments that enhance sensuality.