Wills Lifestyle unveils new formal line for men

Wills Lifestyle, ITC’s premium fashion brand has unveiled

a new range of summer collection in fashion formals from its popular Wills Classic collection for men. The finest collection – Luxuria is a combination of meticulous craftsmanship providing a luxurious feel to the wearer’s senses. Fine detailing of nearly invisible seams, 2/120s count Egyptian cotton, 23 stitches per inch, mother of pearl buttons, fused collar bands add to the glamour quotient to the latest range.

Sharp and crease-free formals with latest innovation of Wonderpress are an excellent range of wrinkle free shirts that are passed through advance treatments such as liquid-ammonia and moist-cure to facilitate a perfect wrinkle free experience for up to 20 washes. The freshly styled shirts can be teamed up with formal trousers and denims.

The Eco-Style range lays emphasis on light preppy clothing that defies the very limit of comfort, bringing the wearer closer to nature. The key highlights of the range are organic cotton, pure linens in block check styles matching shirts and trousers collection.

And finally the Crème de cotton super soft shirts crafted with finite technology for extended comfort and exceptionally soft feel at work boasts of another innovation in Wills classic range. The Nanotex fabric that has evolved from nanotechnology to provide advanced moisture provides a cool, dry and comfortable experience. The shirt collection with chiselled cuffs, pointed pockets and classic collars in blue, turquoise and lavender mist colours are available exclusively at all leading Wills Lifestyle stores across the country.