Winners of Zovi Gen Next program announced

Zovi.com, the principal sponsor of Zovi Gen Next program

for Lakmé Fashion Week Summer/Resort 2013 has announced the winners of Zovi Gen Next Program. The winners of Zovi Gen Next Program, Lakme Fashion Week Summer/Resort 2013 are: Debashri Samanta, Karishma Jamwal, Ragini Ahuja, Shubham Kumar, Sneha S Saha and Stephany Dsouza. This year, the program received 153 entries, a growth of 40 percent over last year. Six budding designers have made it through the rigorous selection process and will get the opportunity to showcase their designs at the opening show of LFW.

The partnership between LFW and Zovi is happening for the first time in India, which will offer the designers an opportunity to prepare a line for commercial sale on Zovi.com. The designers, in addition to the opportunity of showcasing their collection on the first day of Lakme Fashion Week, will design one garment each exclusively for Zovi, which will be showcased on the ramp and will reflect their design philosophies merged with Zovi’s philosophy, which is to design for fashion and value-conscious men and women who enjoy the convenience and accessibility of shopping online.

Congratulating the winners, Manish Chopra, CEO of Zovi said, “It is an exciting opportunity to work with these bright young designers to create a first of its kind line that takes inspirations from the ramp customized to the taste of our customers. We truly believe that the designs created by them will be exciting and provide a fresh lease of life to our existing collection.”