Women’s fashion portal Donebynone.com launched

Done by None (donebynone.com), an online fashion brand

for young women between the ages 22-26 years was launched recently. The e-shopping platform offers, young women, unique, on-trend, fun fashion at affordable prices. The private label retails handbags, jewellery, footwear and a variety of women’s tops.

It caters to the independent, un-influenced, comfortable-in-their-own skin mind-sets. “Our fashion is an ode to spunky girls who are daring, free-spirited and willing to bite into every slice life has to offer them. Our shoes, bags, clothes and jewellery are an acknowledgment of a fun, fearless attitude that represents us, and every single girl out there in today’s zany world. And we mean this both in spirit and practice,” says a company statement.

Unlike typical photo shoots for products to be showcased online, Done by None invites women to be the face of the brand and the product shoot captures the women in-front of different backgrounds. “Which is why our product shoots aren’t against a jaded white background, but instead aim to capture the fun and free-spirited side of young girls today! We believe women should be proud of who they are, and that is why we have invited real women to come and be the face of the brand by modelling for us,” the statement points out.

A brainchild of Vijay Misra, Amrinder Dhaliwal and Vijesh Sharma, Done by None is an online-only women’s fashion site based in Gurgaon, that innovates, crafts and delivers fashion originals to its target audiences. It plans to unveil its new collection soon.