Woodland, MTV start green campaign

Woodland, as a leading manufacturer and retailer of outdoor

wear and footwea r with a focus on preserving the environment has tied up with MTV to bring about an innovative concept called -- Eco-Lution. This one-of-its kind virtual campaign aims to point out the importance of a green clean environment and encourage the youth to plant trees and preserve nature. Eco-Lution is Woodland and MTV’s strong campaign towards the preservation of natural greenery through an innovative, user friendly internet destination site and the use of popular social networking sites such as Facebook.

In an effort to abet global warming with the planting of virtual trees, the three-month campaign will encourage people to join the online movement. The fans will plant virtual trees in cities of their choice on a map of India displayed on both, the destination site and Facebook. The top five cities with the maximum number of virtual trees planted will win because of fans’ awareness and commitment towards the ‘Green Environment’ concept.

According to Harkirat Singh, MD, Woodland strongly believes that environmental consciousness and responsibility is imperative for every individual. Therefore, their goal is to inspire the next generation of enthusiasts and increase their participation in conservation of nature. Eco-Lution is a part of Proplanet -- a community at Woodland committed to make earth, a better place to live.

The virtual campaign will allow its fans to add digital signatures that translate into planting a tree, which will support the petition to save Indian forests. After the campaign is over, Woodland and MTV in association with NGO Give India will initiate an on-the-ground tree planting initiative in the winning cities of the online contest. Currently, there are 5,329 trees that have been planted virtually in Delhi.