World Player in Kerala

S Kumars Nationwide Limited (SKNL) has launched its new apparel brand World Player in Kerala.

S Kumars is India’s leading textile and apparel company with expertise in multi-fiber manufacturing. Aimed at 18 to 35-year age olds, World Player offers a wide, vibrant new range of stylish clothing and accessories at an affordable price and will be distributed through an extensive network of multibrand outlets. Apparels are priced at Rs 149 onwards and accessories at Rs 99 onwards.

The product range comprises formal, casual and occasion wear designed to give the customer an upmarket trendy look. The formal range of shirts comes with a stunning array of designs and cuts and collar styles. The pleated and non-pleated trousers are work wear treated with anti--wrinkle and anti-stain properties. The denim range is quite unlike anything seen in recent times with very subtle designs and delicate touches, which enhance the overall look. The casual shirts are a perfect complement to the jeans and can be worn for an evening out.