World’s longest fashion pageant in Mumbai

The World’s longest fashion show - the FMN Fashion Pageant

will be held in Mumbai on June 30, 2012. Nearly 75 fashion designers, about 300 male and female models and about 25 choreographers are expected to participate in the event to create a new world record. Andy John of Futuristic Media Network - the organizers of the event say they have written to the Guinness World Records (GWR) for details regarding the world’s longest or continuous fashion show. The longest fashion show record is for 14 hours and the Mumbai event will attempt to break that record. In case the GWR does not have such a record category, FMN will set a new record for the longest continuous fashion show. Their application is pending with the GWR.

John says they are doing it for charity. to support Indian tailors, small designers, artisans, craftsmen and so on. The theme is Indian traditional outfits. The 75 designers will attempt to create and display designs and outfits including footwear, headgear and accessories from the 26 Indian states.

An adjudicator from the Guinness World Records will be present during the entire event and will verify the facts of the record before handing over the official certificate for the world record.