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Yebhi.com aims to raise 25 million dollars in next 3 months

By FashionUnited


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Leading fashion e-portal Yebhi.com is looking at raising around

25 million dollars (around Rs 130 crores) in its next round of funding in the next 3-4 months. It will fund its proposed expansion plans. The fund will be raised by wholesaler Big Shoe Bazaar, which owns Yebhi.com. Last October, the company had raised Rs 100 crores in Series C round from Fidelity Growth partners, Qualcomm Ventures and Catamaran Ventures.

In July, the company had raised Series B round of Rs 40 crores from Catamaran Ventures and Nexus Ventures Partners. In 2010, it had raised Series A round of Rs 10 crores from Nexus Venture Partners. The company is trying to raise more funds from existing partners as well as other investors. The aim is to grow fast and break-even earlier than expected.

The company has been investing heavily on innovation-led marketing schemes to push the brand. Last year, the company had launched schemes such as ‘Try and buy’, where customers could try a dress at home while the delivery boy waits. Meanwhile, it hired management graduates as delivery boys called Yebhi Champs, who did not just deliver goods but also made customers understand the various nuances of buying online. Recently, it also launched Yebhi Wallet.

The company is said to be growing at more than 200 percent year-on-year and is expected to turn profitable in another 15 months.