Yebhi.com partners global portals to woo customers

After changing its business model as product discovery and display platform,

picking products retailed on other online websites, e-commerce player Yebhi has now tied up with four leading fashion e-tailers including Asos.com, Macys.com, Forever21.com and Shopbop.com, letting consumers shop from these portals. The products, mainly apparels and footwear, will be shipped free to Indian consumers within 3-4 days of time.

The aim is to partner another 10-15 such global players like JC Penney, Sears, Zara and Bloomingdales in the next few months to increase its network and attract consumers. While changing the business model, the company also announced top management reshuffle. While Manmohan Agarwal assumed the position of Managing Director, Yebhi’s co-founder Danish Ahmed, has now stepped into the CEO position, held by Agarwal earlier.

The platform is now offering coupons from portals like Flipkart, Myntra, Jabong, as well as listing products from these sites. Giving up competing with the likes of Flipkart, Amazon, Jabong, Myntra or Snapdeal, the company is now pitted against online coupon, product listing and cashback sites.

Speculations about the company shutting its shop were rife when the e-tailer started finding it difficult to pay its employees as well as suppliers and vendors since the last seven-eight months. On the other hand, there were rumours that Yebhi was restructuring its business to bounce back with fresh perspective. The company started as an online footwear store in 2009, but changed its model in 2011 to sell fashion and apparels and then became a marketplace and now as ecommerce product aggregator.