Yebhi.com to raise fourth round of funds

Fashion and lifestyle retailer Yebhi.com run by Big Shoe

Bazaar India is in talks with the PE investors to raise its fourth round of funding worth 30 million dollars (over Rs 186 crores), which would be done in a month’s time. After failing to secure the 4th round funding earlier, the platform had gone for a bridge round of 12 million dollars (over Rs 74 crores) from its existing investors earlier this year.

Last year, the company managed to get funds through Series C of Rs 100 crores led by Fidelity Growth Partners India and Qualcomm Ventures along with existing investors Nexus Venture Partners and Catamaran Ventures—the private investment arm of Infosys co-founder NR Narayana Murthy. And before that it had raised around Rs 50 crores in two rounds – once in 2011 led by Catamaran Ventures, which infused Rs 40 crores and in 2010, it had raised its Series A worth Rs 10 crores from Nexus Venture Partners.

Betting big on its private brands, the company says, it retails over 25 private label brands across various categories. It claims that the private labels have been in focus not only because they fetch higher margins but also because of the flexibility they provide in terms of pricing, quality and designs. Yebhi witnesses around 6,000-7,000 orders a day with the average order value being around Rs 1,500.