Yepme ropes in Sonu Sood as sportswear brand ambassador

Yepme, the online shopping platform, has launched a Sonu Sood sports

collection in various designs and styles and roped in the Bollywood actor as brand ambassador of the sportswear collection. Yepme's sportswear line ‘PlayCool’ includes the latest men's fashion such as crew neck tees, Polos, muscle tees, workout vests, tracksuits and sports shoes.

Established in August 2011, Yepme offers merchandise for young men and women aged between 20 to 29 years. It services in over 1,000 cities monthly and delivers above 500,000 products every month. Yepme was acknowledged as one of the top start-ups to watch out for by Forbes. It has also been ranked as one of the top 20 fashion brands in the world. The brand was awarded ‘Web-only Brand of the Year’ title in 2014 by eTailin India.

After handing over its media duties to Havas Media through a multi-agency pitch, Yepme has launched a new web platform – Yepmeworld.com to woo NRI customers towards India-made fashion. While the global site currently displays Indian ethnic wear, the company soon plans to offer western fashion wear as well. And in next four months, the platform would also allow its global shoppers to shop using their local currency. Yepme reported revenues of Rs 140 crores in fiscal 2014 and is targeting to double it this fiscal year. The company is aiming to be profitable in the fourth quarter of fiscal 2015.