Zaheer Khan invests in Sher Singh

Cricketer Zaheer Khan has invested in a new brand ‘Sher Singh’ launched by online

retailer of apparel and fashion accessories Exclusively.in. The retailer is eyeing about Rs 500 crores ($100 million) turnover globally in the next two years. Zaheer Khan will also endorse the newly launched label. The company recently unveiled its first collection under the new label called ‘Cricket by Sher Singh’. Its aimed at both men and women and is focusing on markets like India, the US and the UK. The Sher Singh range of lifestyle products for men and women include T-shirts, trousers, polos, shirts, dresses, saris and tunics.

The company targets about 60 per cent of the expected turnover to come from India. In the near future, it is also considering strategic partnerships with celebrities in the field of sports, music and films for brand promotion. Exclusively.in Inc has offices in New York and New Delhi. So far it has received funds worth $20 million from investors like Accel Partners, Tiger Global Management and Helion Venture Partners. Apart from these investors, the venture is also backed by Google India MD Rajan Anandan, Eros Entertainment Chairman Kishore Lulla and model and actress Sushma Reddy.