Zippo brings clothing to India

Zippo will soon launch its apparel range in India. The line will include casual clothing and camping

supplies and other products. The brand will have exclusive retail outlets in various cities across the country. It is now available at 150 retail sale points in India and has also tied up with some top multi-brand outlets for shop-in-shop outlets.

This American company for many decades was known for lighters, made of brass and chrome. Of late it has branched into colognes. Then have also ventured into casual clothing, watches and camping supplies. In other words it’s a lifestyle company. A few months back, Zippo introduced a casual clothing line, including hoodies, ball caps and jeans.

In the 1960s and 1970s, Zippo went into tape measures, key holders and belt buckles, but all were later discontinued. Over the past two decades it has added pocket knives and leather purses. Zippo is also diversifying into outdoor products that are more closely related to lighters, including hand warmers and devices for lighting grills, torches and camp fires. Zippo has a presence in around 20 to 25 markets in Tier II and III cities in India, where it is getting a good response. However, its core focus is to tap the markets of the country’s top 10 cities.