Zivame initiates 'Gift a bra' program

As a part of its second anniversary, online lingerie platform

Zivame.com has initiated ‘Gift a bra’ program. It will provide lingerie to less privileged women. The brand has grown 50 percent year-on-year since its inception and with this initiative, they hope to reach out to women who are less privileged in India.

The 'Gift a bra' program encourages customers to gift lingerie to their household help/cook or caretaker as a token of appreciation for the contribution these women have made in simplifying their lives. Customers only need to fill a simple form with details of whom they want Zivame to send a bra to and why, in return your household help will receive beautiful lingerie with personalized gift wrapping from Zivame.com.

Earlier this year, Zivame.com tied up with well-known social enterprise Goonj to address the basic need of clothing for rural India and with 'Gift a bra' initiative the brand hopes to give the gift of right fit to each and every Indian woman. Zivame strongly believes that every woman deserves the right lingerie and the brand is constantly striving towards empowering women. As Richa Kar, CEO of Zivame.com explains, “Every Indian woman deserves the right to perfect fitting lingerie. We hope this program will encourage women to participate and by gifting new lingerie, they will also be giving a gift of confidence.”