Zoom launches fashion reality show

Keeping in mind viewers’ insatiable appetite for glitz and glamour, Zoom has launched

 a fashion reality modelling series to lay down the rules of the industry and groom aspiring models by honing their capabilities and preparing them for the challenging fashion world. Presented by Pepe London and powered by Yamaha, renowned stalwarts from the industry like Alison Kanuga, Subi Samuel and Nethra Raghuraman will guide contestants on the passion, dedication and technique needed to make it big in the industry.

With Subi Samuel, a name synonymous with concept photography in India, Nethra Raghuraman, a supermodel in the fashion industry and Alison Kanuga, a renowned model and show director, the 12 lucky contestants will be mentored and tested through a series of rigorous regime be it the photo-shoots, ramp-walk, ad film shoots, print ad shoots and everything else possible to bring out the best in them.

With the show providing an insight into the ever demanding and evolving fashion world, every episode promises to give viewers their fill of glamour with surprise visits from celebrity judges that range from well-established models and designers. Only one male and one female contestant will stand a chance to win modelling contracts worth Rs five lakh to each with a wardrobe from Pepe Jeans London and bikes from Yamaha. These models will also be a part of the special feature in Elle magazine.