Zovi adds kids’ wear, home furnishings

Zovi.com, a private label e-platform dealing in apparel and

accessories for men and women, has expanded its offerings by adding home furnishings with a collection of home décor and bed linen. The home furnishings section currently offers a range of bed sheets and cushion covers. The next category to be added next month is kids’ wear.

After kids’ wear, the platform would fully focus on ramping up its existing range to boost sales. Run by Robemall Apparels, Zovi was founded in 2010 by Satish Mani, former senior vice-president (Technology) at Cleartrip.com, along with Kavindra Mishra and Sartaj Mehta. It started out as a menswear private label online brand and added women’s wear and accessories later. As a part of its brand building strategy, apart from the new categories, Zovi has also launched a new logo for the brand.

In May, Zovi got the second round of funding of about $10 million (Rs 52 crores) by Tiger Global and SAIF Partners. In July, 2011, it raised another $5.5 million (Rs 28 crores) in Series A round led by SAIF Partners. MakeMyTrip founder Deep Kalra was also a part of the investors’ line up in the first round and had joined the board of the firm. The current round of funding is being utilised for this expansion and rebranding.