Zovi, Inkfruit merge, fresh funds pumped into Zovi

Apparel and accessories company Fingerprints Fashions,

which owns e-tailer Inkfruit.com, is merging with Robemall Apparels, which runs private label fashion e-tailer Zovi.com. This is yet another example of consolidation in the e-com space. Inkfruit started as an online T-shirt retailer, but has now diversified as a casual wear and accessories seller. Zovi on the other hand, started as a private label offering for men then expanded to women’s fashion and accessories. It recently launched kids’ wear and home furnishings.

Manish Chopra, CEO, Zovi.com explains, “The rationale behind the merger was to have a stronger foothold in the private label offering. Both Kashyap Dalal and Navneet Rai, Co-founders of Inkfruit, will join the board at Zovi. Zovi will be the single platform going forward, but Inkfruit's brand and merchandise will be retained.”

Inkfruit has its private label products on its site and also holds marketing licence for other brands, which would move to Zovi site. Chopra also informed that both the lead investors Tiger Global and SAIF Partners have pumped in fresh capital worth 10 million dollars (Rs 53 crores) in Zovi. Both e-shops share SAIF Partners as the common investor, which is also one of the reasons for the merger.