Zovi plans international foray with premium offerings

Zovi.com, the Bangalore-based e-commerce platform retailing affordable apparel, accessories and footwear, aims to enter

the global arena. Its starting with the American market, followed by the UK, West Asia and Australia by end of this year.

The company, which manufactures and sells men’s and women’s lifestyle products at prices not exceeding Rs 2,500, will retail premium offerings for its overseas consumers in a couple of weeks, with prices ranging from Rs 3,000 to Rs 30,000. To carry out its planned global expansion plans, the company is also looking at raising funds of about 30 million dollars (around Rs 180 crores) from existing investors by November this year. Zovi has raised about 25 million dollars (over Rs 150 crores) so far from existing investors such as Tiger Global and Saif Partners.

Zovi, owned by Robemall Apparels, was launched in 2010 by Satish Mani, former Senior Vice-President (Technology) at Cleartrip, along with Kavindra Mishra and Sartaj Mehta.