Zovi to sponsor GenNext designers at LFW

Zovi, the online fashion shopping portal, is the principal sponsor of

the Zovi Gen Next programme for Lakme Fashion Week Summer/Resort 2013. In a first-of-its-kind venture and as a part of their initiative to encourage and provide a strong platform for upcoming designers, Zovi will manufacture and retail one exclusive garment designed by the Gen Next designers for Summer/Resort ’13.

Lakme Fashion Week is one of the most widely celebrated fashion events in the country and allows designers to showcase their work. To encourage young talent, each season Gen Next participants, most of whom display their collections for the first time, enjoy the exclusive privilege of opening for Lakme Fashion Week.

Commenting on the association, Purnima Lamba, Lakme Innovations said, “The Gen Next programme at Lakme Fashion Week represents a unique opportunity for the young crop of talented designers in the country.” Manish Chopra, CEO, Zovi.com says they are excited about encouraging and supporting young talent who will pave the way for Indian fashion in the future.