Zovi unveils SS ’12 range

Zovi.com, the online fashion and apparel brand is now offering a fresh ‘in-house’ designer

collection of accessories and apparels. Its new range has everything from elegant dresses to sporty active wear and jewellery, for both men and women. The fresh line comes in attractive colours and prints.

Started in 2011, Zovi has emerged as a youth brand for fashionistas and shopaholics who look-out for the latest in fashion trends with designs in vivid colours and contemporary trends.

E-business in general has got a great boost all across the globe. With hundreds of E-commerce websites, e-commerce is in itself as an established industry has a huge potential to grow. Apart from railways, air ticketing and other services provided online the fashion and lifestyle sector is set to grow exponentially online with stores like myntra.com, zovi.com, bewitch, craftsvilla and even liberty shoes showcasing high growth figures. The entry of industry giants like junglee.com (amazon’s India arm) will only lead to a greater structure and more opportunities. In fact, e-retailers like flipkart and myntra had achieved their projected target for 2011 far before Christmas had concluded.