612 Ivy League targets Rs 100 cr revenues in two years

Looking forward to a positive winter season in terms of business, kids’ wear brand 612 Ivy League from Indian Clothing League, plans to expand its retail reach, while focusing on expansion and growth of its recently launched new

label Baby League.

Joining the Rs 100 crores club

The brand’s turnover for this year will be over Rs 45 crores and the company is targeting Rs 100 crores mark within the next two years. Elaborating on their plans, Manu Indrayan, Managing Director, Indian Clothing League says, “Baby League was launched as a high quality infant wear brand offering full day comfort at affordable prices. We are now into the second season. The brand has met with a good response and is now available at 84 counters across the country. It shares retail space with 612 Ivy League. However, in the next two years, Baby League will be achieving its own independent identity. The business of Baby League will be increased almost five times in the next two-three years.”

Retail detail

For 612 Ivy League, company has a network of 225 points of sale with eight EBOs, one MBO and 210 LFS like Shoppers Stop, Reliance Trends, Central, Globus and Biglife Ritu Wears. “We have aggressive plans over the next 2-3 years. We plan to increase our presence for 612 Ivy League to over 400 stores and for Baby League to over 250 stores. We plan to reach out to national/regional LFS and select MBOs across all regions,” avers Indrayan.

The brand’s collection is also available online through its own portals 612ivyleague.com and Babyleague.com as well as third party e-retailers like Flipkart, Jabong, Snapdeal and so on. Indrayan points out, though the online segment forms a small portion (3 percent) of its total sales, it is growing at a fast pace. “We are targeting a share of almost 5 percent from online space in the next one year,” he says.

Offering total wardrobe solutions for kids

612 Ivy League remains a casual wear brand for day to day wear. While Baby League offers a mix of infant fashion and casuals with a total mix of knits, wovens and winter wear for both baby girls and boys.

Its Autumn/Winter ’13 collection is a riot of colours. For girls, the emphasis is on prints and textured fabrics. Two piece dresses with shrugs in velour and knits, tweed dresses, jacket and coats in a variety of fabrics are the highlights of the range. The boys range is a smart mix of yarn dyed checks and stripes, coloured bottoms in washed twills and poplins and a complete range of winter wear including jackets, sweatshirts and sweaters.