Astha the girls brand aimed at 1 to 14 years old is sprucing up its collections with new products. In fact, the brand keeps adding new products to its portfolio every year to add more depth to its offerings for the category. Aiming for a 33 percent
growth this year, the company is optimistic about the season ahead. “Summer was a failure but the season ahead will be very good. And Dusshera and Diwali festivals ahead are providing the much needed impetus. Retailers see good sales during the festive season so we have to ensure that we deliver them the required quantity on time,” says an optimistic Pravin Ravani, Director, Astha Creation.
Established
in 2006, Astha is a family run business driven by passion for excellence. It provides its customers quality, care and service. “Astha means trust. And that’s the principle on which we work. Since 2007, we have grown by 33 per cent. Our mission is to be quality-oriented and work with good clients, supply in various ways and keep the factory unit in good order,” says Ravani.
The product range includes western outfits, party wear and free size kurtis. Highlighting the collection, Ravani says, “We began with western outfits and in the third year, we introduced party wear. This collection has frocks, gowns and lacha-cholis. Western wear has skirt tops, denim, legging sets, capris. Every year, I plan to launch a product. And next year, we will probably have night wear. We also gift our customers some accessory with each garment.”
The brand is present in 14 states—Haryana, Uttarakhand, UP, Rajasthan, Gujarat, Maharashtra, Tamil Nadu, Andhra, Karnataka, Kerala, MP, Bihar, Jharkhand, Punjab. “We supply to 1,500 MBOs and will add another 50 to 100 MBOs during the next two or three months,” Ravani sums up.
