Azzo anticipates good booking as retail shelves empty

“We did a fantastic growth in the last season and managed to score a 100 percent growth in our turnover. This was possible as we had planned our production and supplies in time… We anticipate a good booking season this time also,” says and

optimistic Parmjit Singh, Director, Bebe Designs (Azzo). He says retailers are giving good feedback and store shelves are empty. “I clearly see that jackets are in great demand,” he adds, while talking about the last season and his expectations from the forthcoming winter.

Azzo set up in 2010, supplies to other brands like Duke, Turtle and Lifestyle. Building upon its knowledge and expertise, the company decided to introduce its own brand in the market. “When we started demarcating the price points it was the biggest challenge. We knew if we have to seek an entry into this market, our pricing as well as the quality has to be very competitive,” explains Singh.

The brand is present in states like Uttar Pradesh, Assam, Delhi, Punjab, J&K, Uttaranchal and cities like Pune and Ahmadabad. In total, the company supplies to 300 MBOs apart from catering to major regional chain stores. Elaborating on their expansion plans, Singh says, “We have a few states which are left out. States like Bihar and West Bengal, are what we want to target soon. We are in search of good distributors there.”

The company has also expanded its factory structure and increased production capacity to spread its retail network. “If we have clocked 100 percent growth turnover in the last winter then we can safely bet an organic growth of around 60 percent in this financial year too,” Singh opines.

For the forthcoming Autumn/Winter season the brand has introduced bright colours like mustard, royal blue, yellow and green tones in jackets. Fabrics used are polyester, cotton, linen, tweed based for both short and long jackets, which are currently in demand.