Blue Mount, creating a buzz with its collections

Blue Mount a brand from Jain Udhay International was launched in the men’s wear segment in 1999. Since then, the brand’s collection has been a success across the country. Ecstatic Sanjeev Jain, Director, Jain Udhay International says,

“The way Blue Mount is gaining strength, we expect to cross Rs 75 crores in the next two years. The brand was an instant success in north India and its quality and innovative designs have become a craze among the youth. Encouraged by its success in north India, Blue Mount spread its wings across the country, and we are proud to say that it has created a niche for itself and is today recognized as a strong men’s wear brand.”

Blue Mount is now available in most leading stores across India. It offers a wide range of T-Shirts, shirts, jackets, pullovers, sweat shirts and lowers for both men and kids. The MRP for men’s category ranges between Rs 399 to Rs 2,999 and in kids’ category, the collection is priced from Rs 299 to Rs 1,999.

Though primarily a youth oriented brand with major focus on fashion, its basic range also caters to people above 35 years. Talking about the retail spread, Jain explains, “Currently, we have presence in about nine EBOs, 1,000 MBOs and are in five large format stores. We are expecting to touch approximately 1,150 MBOs by the end of this financial year. We also have very aggressive plans for in-shop branding and other means of marketing like hoardings at regional level.”

Blue Mount also enjoys a strong presence in jackets category, according to Jain it is growing 20-25 per cent every year. “Sales are going up primarily because of the youth getting attracted to jackets and also winter has been reasonably good in the past two years,” he adds.

Expressing his views on jackets v/s sweaters categories, he says, “Jackets are definitely more in demand than sweaters. We feel that the interest of youth is more towards jackets and since the cost of sweaters is substantially high, it is helping jackets to clock in good growth.”Commenting on the overall Indian apparel industry, Jain is optimistic about a positive future. “In the next 2-3 years, the industry will be more fashion oriented, consumer friendly and a high growth industry,” he sums up.