Bodycare launches Proteens collection for men and women

After a successful stint in the kids’ segment, Bodycare International is all set to cater to the ever increasing demand of loungewear for men and women. In keeping with its commitment, it has launched Proteens, a trendy line of loungewear

collection exclusively for men and women. The new collection is a wide array of stylish and adorable loungewear to suit all moods. The new collection from Proteens boasts of high comfort and trendy looks. It has been successful in infusing the classic line of Proteens with contemporary designs.

The new urbane lineup of clothing is perfectly suitable as seasonal loungewear, nightwear and apparels like shorts, capris, lower and T-shirts. Proteens loungewear has over 100 designs per season and consists of more than 80 styles in shorts, capris, lower and T-shirts. The licensee loungewear features characters like Mickey Mouse, Princess, Ben10 Barbie, Hot Wheels etc.

Talking about the new collection, Mithun Gupta, Director-Marketing, Bodycare International says, “We are targeting upper, upper middle and middle class consumers. Proteens is one of the most speculated lineups of Bodycare today and has been quite successful in the kids’ segment. It holds a strong potential market in Middle East as well. Hence, to meet the burgeoning demand of all age groups, a dedicated infrastructure of over 20,000 sq. ft. has been set up with a production capacity of over 1.5 lakh pieces per month. Showcasing an enviable collection, we are sure Proteens' collection will be the most favored range across all age groups.”

The collection starts from Rs 219 and goes up to Rs 1,299. Proteens is available across all leading stores. The company shall leverage its existing strong distribution network which is strong enough to serve the large retail base in India.

Gupta says, this segment is growing at a very fast pace and irrespective of the high degree of competition, it still has a great potential. “We are in loungewear for the last six years -- in kids’ segment. Most of our customers are family stores. So when we decided to venture in to this segment, we took feedback from many customers at various stages of product development regarding styles, patterns, colors and pricing. We have designed the range after taking into consideration their requirements,” Gupta explains. In the future, the company would be focusing more on extension of products in this particular range to satisfy maximum needs of consumers.