Bodycare International, India’s largest manufacturer of intimate apparels for men, women and children recently forayed into infant wear with the launch of ‘Bodycare First’. Targeting a turnover of Rs 200 crores in the next two to three years,
the brand also launched a new thermal campaign emphasizing the use of ‘quilt knit technology’. “The campaign is to reach out to millions of existing and potential consumers across the world and India,” says Mithun Gupta, Director, Marketing, Bodycare International. The company will soon kick off its print and electronic ads and promotional activities in-store branding along with outdoor campaigns.
The
campaign targeted at modern men, women and children successfully brings thermal wear out of the closet and makes it a trendy, stylish affair. Breaking away from the predictable category of being a mere necessity, the ad goes a step further by introducing Bodycare Insider as the new uber cool winter wear. It stems from concept that thermal wear need not essentially be bland or boring. Their new launch for this winter is a collection in flattering styles, designs and colors in fine fabrics, sitting pretty under a polo neck jumper or a sweater. Infusing the classic line of thermal clothing with contemporary and stylish designs, the new collection is filled with ingenuity and truly personifies warmth. Having used the pioneering Quilt Knit Technology, Bodycare Thermals are designed to trap air, lock the cold out and transfer heat into the clothing. Going beyond the bulk and bland designs usually associated with thermals, new Bodycare thermal collection becomes the new uber cool winter wear, adding a dash of glamour to the monotonous winter wear.
The product line showcases almost 40 styles in both basic and premium range. Poised to be a perfect winter solution for the complete family, the products are available in soft, fine, smooth, stretchable and comfortable fabric, exclusive style, designs and colors ranging from off white to darker tones.
Having consolidated its position in the domestic market, Bodycare has also established a strong foothold in places like UAE, Russia, Africa et al. Founded in 1992, Bodycare is a well-recognized brand in inner wear. As Gupta says, “Bodycare today has become synonymous with providing contemporary, stylish products to fashion savvy customer who also values money and aspires for quality products. With an extremely professional and well managed system, it has for years, served its valuable clients with a wide and extensive distribution network. Currently, the company has presence in over 10,000 MBOs across the country.”
The infant wear collection is an ingenious blend of soft pastels, mesmerizing designs and vibrant hues. The fashionable line, comprising of regular inner wear and fashion outer wear captures the spirit of childhood and sweet bonhomie of early years. The new line includes a complete range of basic and hi-fashion apparels for newborns to two years old.
Commenting on the expectation from forthcoming winter season, Gupta says, “We are expecting reasonable bookings and sales. It needs to be done in a strategic and manageable manner. We expect a better season than last year.”
