BonOrganik to explore e-commerce for growth

Bonorganik, the brand that offers both in organic and non-organic lines for kids between age of 0-14 years, is exploring newer opportunities in online retail. For Autumn/Winter 2014, the company plans to explore more opportunities on the e-com front. The company is also working on several signature

washes without the use of chemicals and a 100 percent organic cotton line.

“We wanted to build a brand which kids across the globe can associate with and reflect the kind of association

we want to build with them i.e organic. We thrive on sustainability, apart from having a dedicated organic apparels range, we also make sure to follow sustainable practices from manufacturing to packaging and final supply,” explain Niharika & Puneet Verma, Founders, BonOrganik Apparels elaborating on the brand concept.

Expanding organic offerings

“It took us a year to study this market in depth and build internal processes in order to provide the end consumer with world class apparel at competitive prices,” explains the duo. The brand’s range consists of shirts, T-shirts, polos, night wear, shorts, chinos and bottoms for boys and unisex baby suits, sleep suits, bodysuits, swaddle, mittens, booties, rompers, T-shirts and pants.

Organic is usually associated with being boring and without embellishments, but BonOrganik aims to change that perception.

Expanding retail reach

The brand is present through MBOs in metros and online platforms. “Our share from the e-commerce is 60 percent of our revenue now. We want to explore the e-commerce opportunities in a big way. We are also are looking to evolved retail formats,” explains the duo.

The company is estimating a 400 percent growth as it is increasing its SKUs. BonOrganik is the result of passion of two people, to bring a change. “Both of us love travelling and while we would travel across the globe, we noticed the kind of choices kids abroad have and how in India, this segment is completely ignored by most retailers. We also noticed the dearth of awareness about organic clothing and thus the idea is to build a fashionable yet sustainable brand,” says Verma, elaborating on the inspiration behind BonOrganik.

While Puneet has vast experience in manufacturing apparels for brands across the world and always wanted to bring the same perfection to Indian shores, Niharika believed in the power of design and innovation as the key growth drivers of any organization.