Bulchee the well known accessories brand plans to double store count from existing 15 to 30 this year. The brand from the house of Atlas Brands aims at build a pan-India network by 2020. Elaborates Ramesh Bulchandani, Managing Director,
Atlas Brands, “Most brands are seeing the largest growth in their accessories category as the Indian consumer appreciates the importance of strong products. We see a strong growth across all segments of customers for leather products in India.” Bulchee offers premium accessories to men and women. “Our accessory lines include – men’s belts and wallets, ladies’ handbags and wallets, ties, and small accessories. In the fast-growing fashion accessories market, Bulchee holds the distinction of providing the widest collection of fine leather and non-leather accessories,” says Bulchandani.
Bulchee
introduced premium Italian leather lines way back in 1988, and successfully represents a heritage of international quality merchandising. Bulchee products are available at more than 300 leading multi brand apparel and footwear stores countrywide and all locations of national chain stores such as Shoppers Stop, Lifestyle, Landmark, Metro Shoes. “We are present in more than 750 odd points of sale throughout India. This includes multi brand stores, large format stores and exclusive brand stores. It’s also available through 15 EBOs across India which will be scaled up to 30 by the end of the year. The EBOs are a mix of company owned and franchises. “Bulchee has a unique and franchise friendly module. We require zero investment and franchisees share a trade margin for supervision and operating the store. Bulchee also secures our franchisees with a minimum guarantee,” he explains.
Bulchandani says since Bulchee’s incorporation in 1988 they have always had one philosophy: To provide quality, timeless, fashion-forward accessories for everyone. “There is a gripping insistence to a beautifully crafted product, a sense of wonder that something real could be so much like your imagination. That is what Bulchee aims to provide, products that separate themselves for the mundane. Accessories that become essentials.”
The brand targets men and women between 25-30 years of age. Over time Bulchee has introduced diffusion and work-wear lines to cater to the office going and youth segments.
