Classic Polo buoyant about demand in menswear category

Classic Polo, the popular brand from Royal Classic Group, is buoyant about increasing demand in the menswear category across India. The brand has launched its festive collection inspired from nautical elements and sailing over rough seas. The collection features innovations like super fine

mercerized tees, indigo shirts, fine jacquard and dobbin’s, premium linens, Linen blends.

Striving to be a leader in menswear

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aunched in 1992, the Tirupur-based brand has undergone many adaptations and challenges to match the constantly changing styles and demands of the market. Today, it has evolved as a leading national brand with presence across India and holds about 10 percent share of the organized market in its category. In the last five years Classic Polo has doubled its growth rate.

The product portfolio of Classic Polo includes polo tees, graphic tees, double mercerized tees, casual shirts, fashion trousers, denim, and corporate formals. Catering to a wider demography Classic Polo’s price bracket ranges from Rs 899 to Rs 1,799. The brand primarily designs for style savvy, classy young executives, mid management personnel and elderly professionals ranging from 25 to 40 years. Equipped with designing innovation and a wide variety of collections, the brand has gradually expanded its product portfolio from classic tees to trousers, denims and accessories.

A major share of Classic Polo’s entire portfolio is that of casual shirts, made out of 100 percent cotton fabrics with enzyme wash. The fabric options are plain, striped, checks, jacquards. The brand also offers complete executive line collection in 100 percent cotton and cotton polyester blends. Classic Polo also has structured, formals, core trousers in its collection. Offering a complete wardrobe for men, the brand has extended its product range into slim fit and skinny fit denims, innerwear, lounge wear and accessories. The collection of accessories includes socks, belts, wallets and handkerchiefs. Soon the brand will include cuff links in its accessories range. Classic Polo is currently retailed through 73 exclusive brand outlets, 4,700 multi brands outlets and 123 large format stores across India.